To know how to brand you first need to know what branding is...

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

The objectives that a good brand will achieve include:
Delivers the message clearly
Confirms your credibility
Connects your target prospects emotionally
Motivates the buyer
Concretes User Loyalty

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.
Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.
A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without. 

Is your Brand losing you MONEY?

The quality of your branding can mean the difference between success and failure. No matter what size your business is, branding is essential to differentiate yourself from the competition. It’s your personality. And it needn’t cost the earth. How you’re perceived will depend on the effort you put into your marketing communication. 

Your logo is central to your brand. Compare your logo with your competitors. If it’s not better or at least as compelling, then you need some logo surgery from our exceptional team. Without a logo – or worse, with a poorly designed one – your business may look amateurish. You may be thinking “I can live without a logo”. and your probably right. But a great logo will help your customers identify with you and is more likely to help you succeed.
It isn’t just about your logo though. Keep a similar “look and feel” through all your communications to help people become familiar with your brand. Familiarity leads to trust. Trust leads sales. Apply a consistent look and feel to any marketing material, products and advertising through a coherent use of colours, themes, design elements and typefaces. This is where our experience and knowledge can help your brand excell.

10 Tips for Branding

1 Focus on what your business achieves for its customers. Your brand is no good to you if it isn't delivering what customers want.
2 Take ownership of your brand. Pay attention to customers' needs, but you should still control what you want your brand to mean to them.
3 Be honest. If you don't believe in your brand, no one else will.
4 Keep your brand simple by focusing on a small number of key brand values.
5 Be consistent. Every aspect of your business should make customers feel the same way about you.
6 Be thorough. Look at all your systems to make sure they help to support your brand.
7 Involve employees. Make sure they understand your brand and believe in it.
8 Communicate your brand. Make sure every advertisement, brochure and letter helps reinforce the same message. If you have a logo, use it everywhere, but make sure the quality is consistent.
9 Meet and exceed what your brand promises. Failing, just once, will damage your brand.
10 Manage your brand. Continually look for opportunities to make improvements. And don't be afraid to make changes to reflect shifts in the way you do business or new trends in your market.